Sunday March 15th
|3:00 p.m.–5:00 p.m||Governor’s Council on Tourism Meeting
Join your representatives on the Governor's Council on Tourism during their quarterly meeting to discuss issues facing the tourism industry, review ongoing programs and strategic plans with the Department staff and the Council's committee chairs. Conference first-timers are encouraged to attend this informative meeting and receive a personal welcome and introduction from the Council Chair Paul Upchurch and Tourism Secretary Stephanie Klett.
|6:00 p.m.–9:00 p.m.||Opening Reception|
Monday March 16th
|8:00 a.m.–8:45 a.m.||Kickoff Breakfast
Join us for a scrumptious breakfast and welcome from our Tourism Deputy Sarah Klavas and our La Crosse hosts.
|9:00 a.m.–10:00 a.m.||Opening Address
Governor Scott Walker and Tourism Secretary Stephanie Klett will open the conference with a brief look back at some of the significant events and achievements from the previous year and share their vision for the future.
|10:30 a.m.–11:45 a.m.||Keynote Presentation—Connie Podesta: Life Would be Easy… if it weren’t for Other People! (Back by popular demand)
Imagine what you could accomplish if you could decode the mystery of human behavior and truly understand what makes people do what they do and say what they say (including yourself!) Research shows that the number one key to success is the ability to get along with other people. With laugh-out-loud humor, killer take-away strategies and her tell-it-like-it-is delivery, Human Relations expert Connie Podesta will take you right inside the minds and personalities of the people you deal with every day–bosses, colleagues, partners, customers, friends, and family– so you can act, rather than react to whatever life throws your way. Get ready for less stress and more success!
|12:00 p.m.–1:00 p.m.||Lunch|
|2:00 p.m.–3:15 p.m.||Breakout Sessions|
|3:30 p.m.–6:00 p.m.||Marketplace/Taste of Wisconsin|
|6:00 p.m.–?||Open Night
Enjoy a free evening to enjoy dinner and a night to explore La Crosse.
Tuesday March 17th
|8:00 a.m. – 9:15 a.m.||Wisconsin Tourism Partnership Breakfast|
|9:30 a.m.–11:00 a.m.||Opening Program—Shawn Achor: The Happiness Advantage: Linking Positive Brains to Performance
Most companies and schools follow this formula: if you work harder, you will be more successful, and then you will be happy. This formula is scientifically backward. A decade of research shows that training your brain to be positive at work first actually fuels greater success second. In fact, 75% of our job success is predicted not by intelligence, but by your optimism, social support network and the ability to manage energy and stress in a positive way. Shawn explains what positive psychology is, how much we can change, and practical applications for reaping the Happiness Advantage in the midst of change and challenge.
|11:15 a.m.–12:15 p.m.||Keynote Presentation|
|12:15 p.m.–1:15 p.m.||Lunch|
|1:30 p.m.–2:45 p.m.||Breakout Session Workshops|
|3:15 p.m.–4:30 p.m.||Roundtables by Topic Segment
Share your ideas and actively participate in an interactive session facilitated by the Department's industry relations team.
Data Driven Marketing Decisions: Understanding Your Visitor
In today’s competitive travel market, destinations must understand their customer and tailor their marketing messages to attract them. This roundtable session will bring together tourism marketing professionals to discuss best practices in information gathering and how to use the information to make data driven marketing decisions.
Visual Social Media
As humans, we connect emotionally to images—more than video, audio or text. People make decisions and take action quicker when prompted by images, and the brain processes visuals 60,000 times faster than it does text. We are wired to take in visual content faster and more effectively than we are words. Session will share examples of great photography, and how to not only capture those images, but how to properly prepare them and when and where to share them.
Enhancing Bike Tourism in Your Community
Wisconsin is ranked the number three Bike Friendly state by the American League of Bicyclist and is home to over a dozen certified Bike Friendly communities. This session will present information and statistics to show why bike tourism and development is growing nationally and why bike tourism is valuable to your destination, discuss sector growth, sector trends, statistics and data, success stories, and best practices for growing bike tourism in Wisconsin.
Marketing Your Community’s Waterway Assets
Wisconsin’s rivers, lakes, and coastal waters are used for many different forms of recreation. Some recreational activities take place in or on the water, such as swimming, boating, whitewater rafting, and surfing. Other activities may simply be enhanced by proximity to water. This session will share examples of water-related events, activities, success stories, planning and approaches from four panel members.
|5:30 p.m.–6:30 p.m.||Dinner Reception|
|6:45 p.m.–9:00 p.m.||Governor’s Dinner and Awards Celebration
Presented by the Governor and sponsored by the Governor's Council on Tourism, the Governor's Tourism Awards recognize and honor people and organizations that have made a significant impact on Wisconsin's travel and tourism industry. These awards are designed to acknowledge those individuals and businesses that have shown dedication, creativity and excellence. Presentation of the awards will be made during the dinner and celebration.